The Trash Punx
a 501(c)3 organization based in San Jose, CA who are dedicated to seeing a cleaner community and environment
Role: Paid Social Consultant
Main Responsibilites:
Content Planning
Paid Social Media Management
Content Calendar Planning
*Client Project for the COOP Careers Digital Marketing Fellowship
Goal
As part of the digital marketing fellowship for COOP Careers, each cohort is assigned a client that is looking for real life help with an aspect pertaining to digital marketing. The cohort that I was a part of was assigned to The Trash Punx. They requested assistance and plans in four areas: SEO, meida planning for future events, paid social, and media planning for free market awareness.
My pod group within my cohort was assigned to overlook the paid social portion of our client presentation.
Approach
The paid social team started by researching the current social media presence to conceptualize the next steps for the paid social strategy
We then utilized research and insights to create a strategy including target demographics, a supporter persona, mock-ups of potential posts, and best practices for social media presence
Finally, we presented the strategy to the client within a slide deck using the mock-ups, tables, and graphics to teach the client about paid social strategy and how to utilize the Meta Business Suite
*The paid social team was given a budget and the opportunity to create and implement an actual campaign through the client’s Meta Business Suite account. Still, it could not happen due to technical difficulties. Instead, we presented a mock plan for that budget and provided a tutorial/walkthrough of the Meta Business Suite for the client.
Results
The clients were impressed and thankful for the work our team had put in and reassured us that they would attempt to implement the strategies and practices that we had presented.
